Volume 10, Issue 4

Coach Vickie Bevenour, PCC -www.CoachVickie.com

July 2012

This Newsletter

... is a quick tip ezine for Managers who believe in "Results Derived from Within"

Written by: Vickie Bevenour, a Professional Certified Coach, PCC


Your Subscription

You are receiving this because you have subscribed or someone you know thought that you might enjoy the tip and has forwarded it to you.

If you do not wish to receive this tip ezine in the future, click here to send us an email with the word cancel as the subject.

If you wish to subscribe, click here to send us an email with the word subscribe in the subject.


Coach Vickie Bevenour
Click here to
email Coach Vickie

The RDW Group, Inc.
114 Partheni Court
Cary , NC 27519

July 2012


What is Your Story?

Last evening I was watching a CIA type television show. The story and the outcome were predictable: three American hostages were taken by foreign pirates who demanded ransom. At the CIA offices, the two people in charge turned to the rookie for the final decision. Of course she made the correct decision and the hostages were rescued.

The scene that affected me most was the conversation at the end between the boss and the rookie. As the rookie was gushing her thanks for being allowed to help with the decision, the boss wisely told her: “Today is one of your stories, you already have many stories from your rookie year. And you will have more stories while you are working for me…..someday then, YOU will be the story.”

This made me think about the stories of our careers and brought to mind the following questions:

  • What is your story?

  • How do you tell your story?

  • Who do you tell your story to?

  • Who hears your story?

I recently was invited by Cisco to present to their Connected Women’s Group as a speaker in their “Reinvent Yourself” series. The premise of my presentation was that in order to reinvent yourself, you have to get back to your core. You can begin the process of “getting back to your core” by asking yourself, “What is it that sets me apart from my peers? What strengths do I use to drive results? What are my biggest success stories?”

The suggested “exercise” that I had for this group of women who were interested in reinventing themselves was the following:

  1. Make a list of your top 20 successes.

  2. Write the story of these successes using the “CAR” format, specifically: what was the Challenge, Action Result.

  3. Push yourself to describe the results with specific business numbers. This could be in the form of: percentages, dollars, productivity measurements, process improvements, sales leads, automated systems, turnover, delivering earlier than scheduled, delivering under budget, etc.

  4. Edit your “CAR” story down to four power-sentences.
    This is a difficult exercise. Please do not get discouraged, push yourself to complete this exercise and to tell your success stories in a concise and precise manner.

Below are two examples of CAR statements:

  • Challenge: Turnover in the manufacturing floor for temps that my agency was providing was close to 70%. This was due to inexperience with the machines and unfamiliarity with the work environment.

  • Action: Developed a two week training program that included classroom and hands-on training. Facilitated by both my agency and Client employees.

  • Result: After a six month period turnover among manufacturing temps that my agency provided was below 5% and this increased customer satisfaction by 75% with our clients.

  • Challenge: I was responsible for the Computing Repair service (PC break/fix). This was provided by an outside vendor who had a full time employee onsite. We needed to control cost and ensure a high service level. 

  • Action: Instituted monthly service reviews, examining all calls that fell outside of expected services levels. Provided onsite space for parts, enabling faster response times. Instituted Field Sales Personnel laptop repair service. 

  • Result: Repair times decreased by 50% (from 16 hours to 8 hours) and reduced overall vender monthly invoices by 18%.

Do you see a pattern in your CAR statements? Do you see for example that you can see a problem before it really becomes one, or are you very innovative at solving problems, or are your relationships the primary drivers of your results? By identifying these patterns, you can “get back to your core” by realizing what it is that you are really good at and then we can look to do more of that in the future.


Your CAR statements will become part of the Foundation for your Personal Brand. In subsequent newsletters we discuss: paring your CAR stories with your strengths and using this paired combination for successful, networking, interviewing, reinvention and personal brand development. Congratulations by taking this first step you are deriving results from within.

*To review any of these past newsletters, please visit the Newsletter section of www.CoachVickie.com


If you like the tip, let us know but more important, share it with a friend or colleague. As always, YOUR SUCCESS IS MY GREATEST PLEASURE.

© Copyright 2012  The RDW Group, Inc.

                                                                 Newsletter formatted by Business Assist