For Success in
Economy, Tell Someone
What happens to us during an economic
of our behavior revolves around �hunkering down� to
weather the economic storm. I believe that from a financial perspective that is the
appropriate response. And I would ask you the question�is
that the appropriate behavior for you in your job? Should
you �hunker down� and become invisible?
My response is a resounding �NO�.
Recently, I was invited to present to
the Raleigh chapter of the American
Society of Training Directors (ASTD).
Cherie Vick, an Instructional Designer for ACS HCMS
wrote an article about my presentation.
In it she explains that the presentation was not on
the latest idea of the month but rather on the �tried and
true� idea of using your strengths to maximize
have included below excerpts of her article as a thought for
you to embrace this unprecedented economic change.
Now is the time to get out of the old mindset and
practice effectively touting your strengths each day.
�What is strength?� asked Vickie
Bevenour as she began her presentation at GSK while her
audience munched the sandwiches, chips and cookies in their
A few hands went up as members
identified strengths as the overlap of abilities and
�Why identify them?� she continued.
One of her slides displayed her logic:
you do what you are good at, you get more natural
results and less stress.
you get more natural results, you�ll have unlimited
In her coaching practice Vickie
encourages clients to not only identify their strengths but
to use them in self-promotion. Opportunities to use strength
the elevator, as a short story about you.
someone says �thank you�, answer with a short story
the tag line for your e-mail.
�What do you say when someone says
�thank you�?� she asked. Most of the audience admitted
that modesty prevented more than �you�re welcome� for
a response. Ok, so now she clearly had our attention. We are
really bad at self-promotion.
Vickie summarized some of the strengths
the assessment shows and explained how to create strength
statements. She gave us a few examples, and then the
challenge: write a strength statement from our own
self-assessment of our strengths.
is your greatest strength?
do you use your strength?
is your title and position?
is a most recent impact of using your strength?
So now we are writing�. (My
Draft #1): creativity,
organization---design learning solutions�instructional
designer�improve retention, save time, no, better
Strengths are not so easy to boil down
quickly into a few words, Vickie admitted. Did we think Nike
invented, Just Do It in a flash?
And writing some more� (Draft#2):
creative, result-oriented designer for learning solutions,
improved performance� hmm�
She gave us a homework assignment.
a strength statement to someone at least once a day.
a strength-based introduction and always use it.
As I drifted off to sleep that evening,
my alpha brain transposed creativity with organization and
made a few other edits�
creativity (strength) to improve workplace performance
(result) through learning solutions (what I do).
Thanks, Vickie, I used it the very next
day in our staff meeting when someone said thank you for my
tutorials. I have also added a statement to my email
Move over, Nike.
During these tough economic times, I
encourage you to use your strengths to become:
More visible, rather than more
More valued as a key contributor,
rather than assuming others know your worth.
More recognized for what you do well, rather than
Congratulations! You have learned that
it is YOU who must tout your strengths and begin deriving
results from within.
you like the tip, let us know but more important,
share it with a friend or colleague. As always,
YOUR SUCCESS IS MY GREATEST PLEASURE.