Volume 5, Issue 2

Coach Vickie Bevenour - www.CoachVickie.com

February 2007

This Newsletter

... is a quick tip ezine for Managers who believe in "Results Derived from Within"
Written by: Vickie Bevenour

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Coach Vickie Bevenour
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The RDW Group, Inc.
114 Partheni Court
Cary , NC 27519

February 2007


The Wall Street Journal recently had an article that stated that the top Fortune 500 companies have had business coaches for the last 20 years.  My vision is that in the next 20 years mid to senior level managers will have business coaches as a “regular” benefit or even as a part of an individual’s development plan. I was prompted to write this newsletter on coaching after reading this article and because of the following two events.  First, one of my Clients recently stated to me, “Vickie, until I met you, I had no idea that there was such a thing as a business coach.  After working with you for the last five months, I can honestly say that it is the most fabulous experience that I have had in my business life for a very long time.” Secondly, The International Coaching Federation (ICF) just released the results of an ICF Global Coaching Study conducted by PricewaterhouseCoopers LLP. More than 6,000 coaches in 74 countries participated in the survey, and there were some exciting results.  They are:

  • The approximate annual worldwide revenue produced by coaching is $1.5 billion (USD).
  • The average coach is 46-55 years old, has coached for 5-10 years, and 53 percent of coaches have acquired an advanced level of education (i.e., Master's Degree or PhDs).
  • Coaching clients tend to be 56 percent female/44 percent male, and between 38 and 45 years of age.

More importantly to me, the return on investment (ROI) for coaching dollars spent is consistently huge as stated by both individuals and organizations.  Let’s look at the following scenarios to “bring it home for you”.

 Imagine this:   

You are functionally very good at what you do, you have had success both as a solo contributor and a leader of teams and you get a really big promotion. How much more productive could you be, in a much shorter time, if you were to have a coach during your first six months in your new position?  Go For It! Ask your boss if he/she will take some of your training money and hire a coach for you.

What if you are the manager of this person I just described? Go ahead; ask your new employee if they think that having a coach would get them to be much more effective in a shorter amount of time.

What about the person in the opposite situation?  You have been in your position for a while and have watched lots of other people come and go, some for promotions, some to other jobs or groups and some to other companies.  Do you ever think, what is it that they have that I do not have?  I have tried everything, I need some help.  Go Ahead, make that phone call and hire a coach.  Your ROI will be astounding.

What about when you move from one job/company to another? How many times have you negotiated a job offer?  What was the outcome? I have seen incredible results when using a coach for any negotiation.  So the question is how much would you pay if you knew that you could get more than what is initially on the table?  I have a 98% track record of doing just that.

I have a sign in my office that simply says, “IMAGINE”.  This is my dream, that we can break old time organizational paradigms by not only thinking out of the box but by actually breaking the box that constrains us from soaring to unlimited success.

Do you have something that you want to change in your professional life that would really catapult you to derive the results of which you are capable?  GO AHEAD, give yourself permission, take that first step, hire a coach and begin to derive results from within.

If you like the tip, let us know but more important, share it with a friend or colleague. As always, YOUR SUCCESS IS MY GREATEST PLEASURE.

Copyright 2006 The RDW Group, Inc.

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