Volume 6, Issue 4

Coach Vickie Bevenour, PCC  - www.CoachVickie.com

May 2008

This Newsletter


... is a quick tip ezine for Managers who believe in "Results Derived from Within"
Written by: Vickie Bevenour, a Professional Certified Coach, PCC

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Coach Vickie Bevenour
919-303-4780
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The RDW Group, Inc.
114 Partheni Court
Cary , NC 27519

May 2008

Your Personal Brand – Part 2 Your Product   

Last month’s newsletter ended with the following two questions:
1. Do you want to be the caller ID that everyone picks up, or the one that goes to voice mail? 
2. Do you want to be the person that others walk toward, or the person they try to avoid? 
After learning about “persona”, how did you decide to answer these questions? What actions have you taken to ensure that you received the desired response?

This month we will continue our discussion from Susan Hodgkinson’s book, The Leader’s Edge, Using Personal Branding to Drive Performance and Profit. The method that she uses to help business professionals understand, define and leverage their brands is called the 5 P’s of Leadership which are: Persona, Product, Packaging, Promotion and Permission. In this newsletter, we will focus on the second of these, product. 

It is your personal and professional responsibility to accurately and precisely communicate what you are good at to other individuals within your organization and our marketplace. This is important to ensure that all people that you interface with know what you are good at and where you excel in business. If you choose not to do this, you are actively making the choice to potentially be: overlooked for the next promotion, not picked for the high profile projects and maybe even find yourself in a “dead end” job. If one of these unfortunate events does happen to you, it could be a direct result of you not promoting your product.

Ms. Hodgkinson believes that excellent leaders have four components to their “product”, which are:

· A strategic frame of reference – the ability to understand where  your business needs to be in three to five years.
· Continuous learning – a commitment to improve your skills by     taking on more challenging assignments.
· The ability to delegate and grow talent – building a great team and then giving them the opportunity to grow and stretch in their roles.
· Risk taking and innovation – There is a huge need for leaders who have a successful track record of taking risks and innovating.

For your homework exercise, use the list above as a guide and make a list of three things that you do really well in each category. Then list three business examples for each of the strengths that you listed. The pairing of your accomplishments with your strengths is your product for your personal brand statement. 

Next, take a minute to tell someone your short (three sentences) story of your success. After this has been completed in a simple factual manner, you will be amazed at how people will begin to take notice of your contributions. 

Congratulations, you have taken the next step to deriving results from within.


If you like the tip, let us know but more important, share it with a friend or colleague. As always, YOUR SUCCESS IS MY GREATEST PLEASURE.

© Copyright 2008  The RDW Group, Inc.


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